foundations
What a system is next to a chat, MD files, Artifacts, and getting set up properly.
Homework: start your brief.
Five Tuesday evenings, live online. An hour and a half a night, homework in between, a small group.
You build the same system as the workshop, one piece at a time, and you use each piece on your real business before the next one arrives.
Same build. Same skills. Same price. The only thing that changes is how you take it.
Some people want it compressed, two days and it's built, done inside a week. That's the workshop.
Some people can't clear two days back to back, or would rather have a week between each piece to let it land properly. That's this.
There's one real difference in the experience, and it's the week in between. You build a piece, you go and use it on your own business, and you come back with the bits that broke. We fix them in the room, with everyone watching, which is usually where the good questions come from.
Every evening ends with something to go and do. By the last one the system has been through your actual business, week after week, not zero times.
Week three builds the Brand Blueprint. The weeks after are you catching it in the wild, spotting where it slips, and fixing it.
Week four puts your colours, fonts and visual rules into one design brief. That week's homework takes it into Claude Design, and the week after, we fix what didn't land.
A small group, a register, and a room that notices when you're not in it. That's the whole reason this works and the self-paced course you bought didn't.
The last evening builds a weekly marketing rhythm that fits around a school run and a full inbox. Small, repeatable, and yours.
Five weeks means the awkward stuff has time to surface. The thing you couldn't articulate on night one usually turns up later, and there's room to deal with it.
Five Tuesday evenings, an hour and a half each, with homework in between so every piece lands before the next one arrives.
What a system is next to a chat, MD files, Artifacts, and getting set up properly.
Homework: start your brief.
Skills and the three ways to build one, Claude working in your own files, scheduled tasks and how to set one up, Connectors for the apps you already use, and a look at ChatGPT. Each one shown working, then you try it.
Homework: finish your brief, and gather your files, including your logo, colours and fonts.
Install and run the brand builder together. It builds your Brand Blueprint and your Marketing Team, in your voice.
Homework: use them on real work, and note where they slip.
Put the Marketing Team to work, then your Art Director for images that hold your look, then your design brief, and a walk through taking it into Claude Design and Canva.
Homework: a week of content, one full on-brand post, and setting up Claude Design from your brief.
The two planning builders, the skill you build around your biggest time-drain, and a weekly routine to keep it all going.
Homework: run it for real.
A small group. Small enough that everyone's screen gets looked at, every week, by name. Big enough that you're not sitting there alone with the pressure.
Small business owners doing most of it themselves. You'll know what everyone else is building by week two, which is roughly when people start solving each other's problems before I can.
Live on Google Meet, recorded, replays don't expire. Cape Town, Joburg, Durban, anywhere.
A group chat that's open all week, for the moment it breaks at 9pm on a Thursday.
Homework that takes about an hour and is always your own work, never an exercise.
One thing to bring back each week: what worked, and where it went wrong. The second one is usually more useful.
The five-week course
R2,000 per person
20 October–17 November 2026 · Live online
Your seat is secured once your payment has been confirmed. An invoice will be emailed to you after payment.
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Your seat is secured once your payment has been confirmed. An invoice will be emailed to you after payment.
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Every session is recorded and the replays don't expire. Watch it, do the homework, bring your questions to the next one. Miss two and you'll feel it, so tell me early and we'll work it out.
Online, on Google Meet. Five Tuesdays across town is the thing that stops people finishing, and online means Joburg and Durban can come.
About an hour a week, and it's work you were going to do anyway. The homework is your own captions, your own emails, your own posts, just made with the thing you built.
R2,000 per person. The in-person workshop is the same build at the same price.
You don't need to. If you've done the workshop and want to come back through the five weeks, say so on the form and I'll sort something out.
If these dates don’t work for you, or this round has already passed, join the waitlist for future courses. You can also register interest in a morning online course.
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